Japan’s soft drinks market has seen a rash of new products launched by the big beverage companies this year as they all chase a growing but health-driven market. Asahi Breweries, Suntory and Kirin Brewery have all jumped on the bandwagon with products that are very different to the colas and carbonated drinks that dominate Europe and America.

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Already a Member? LOGIN HERE

Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts
Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks