Japanese drinks market - wine suffers the price of convenience

Japanese drinks market – wine suffers the price of convenience

Wine & Spirits have been at the wrong end of a boom & bust economic cycle. Elliot Lane reports on the battle for shelf space in an erratic market. Typically a Japanese woman's working day can span 13 to 14 hours and over 100 miles. Rising at 6.30am, she will prepare lunch for her husband and children, then leap onto a bullet train for a two hour journey to Tokyo for a 9 till 7 job.

Wine & Spirits have been at the wrong end of a boom & bust economic cycle. Elliot Lane reports on the battle for shelf space in an erratic market. Typically a Japanese woman’s working day can span 13 to 14 hours and over 100 miles. Rising at 6.30am, she will prepare lunch for her husband and children, then leap onto a bullet train for a two hour journey to Tokyo for a 9 till 7 job.

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