
On Monday, Heineken will release its results for the first half of 2016. Here, just-drinks takes a closer look at the company’s performance in the three months to the end of June:
- In April, Heineken said it wanted to overhaul its Tecate brand as the major brewers vie for dominance in the US’s fast-growing Mexican beer market
- Heineken also launched its Heineken Light brand into Europe for the first time through an Ireland roll-out
- Heineken’s CEO Jean-François van Boxmeer told analysts in May that he is committed to improving the brewer’s margins, “but it is not an obsession”. Van Boxmeer’s Asia-Pacific president, Frans Eusman, also said the “vast majority” of the Chinese beer market makes no profits
- At the end of May, Heineken signed a joint venture agreement with Philippines-based Asia Brewery as it looked to drive premiumisation in the region
- In June, the brewer confirmed speculation that it would become a “Global Partner” of motor racing’s Formula One World Championship
- Meanwhile, the company relaunched one of its breweries after a 13-year overhaul to turn it into the world’s first zero-carbon brewery.