Diageo and Allied Domecq: Is New World wine the next battleground?

With all eyes trained on the imminent Seagram sale, comments from the respective CEOs of Diageo and Allied Domecq on future wine acquisitions have gone almost unnoticed. just-drinks.com believes attention must be given to the possibility of more consolidation in the New World. Since Diageo announced beer and wine would permanently replace its burger and pies interests, anticipation has risen as to when the global showdown between itself and Allied Domecq for Seagram's spirits and wine division will really begin.