On Wednesday, Brown-Forman will report its first-quarter results. Here, just-drinks takes a look at the company’s performance in the three months to the end of July:
- Back in May, Brown-Forman declined to comment on reports claiming it was looking to offload Finlandia vodka. It is now more than a decade since the company took full control of the brand.
Is Brown-Forman putting too many eggs in one basket? – Click here for a just-drinks comment
- In the same month, Brown-Forman elected three new directors to its board as it prepared for the retirement of its company vice chairman.
- June brought news that the company had completed its purchase of The BenRiach Distillery Co, spending US$5.8m less than originally announced.
- Also in June, CEO Paul Varga defended flavoured whiskey as US figures showed previously-rampant growth for Tennessee Fire and Tennessee Honey fading.
- In July, new figures showed that the Jack Daniel’s Tennessee Fire brand continued to see declines in the US off-premise.
- At the end of the month, Brown-Forman said it was to take its Spanish distribution in-house next year.
Subscribe to Just Drinks for just £1 for 1 month
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the apparel industry’s trajectory and the priorities shaping the profession.
What’s included in your subscription:
- Personalized Access: Secure login to Just Drinks
- Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
- Case Studies & Deep Dives: Real-world applications and in-depth analyses.
- Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.
Ready to stay informed?
