Anheuser-Busch InBev will report its first-half and second-quarter results tomorrow (30 July). Here, just-drinks takes a look at the brewer's highs and lows in the three months to the end of June:
- At the start of April, A-B InBev launched a new, unbranded digital campaign in the US aimed at promoting the broader beer category
- At the end of the month, the company said it regretted using a slogan on its Bud Light bottles in the US that suggested drinking the beer removes the word "no" from your vocabulary
- On 1 May, the company appointed Olivier Goudet as its new chairman, replacing Kees Storm who stepped down from the board
- Also at the start of May, Q1 results showed a strong rise in net profits, thanks in part to a one-off mark-to-market adjustment, but also to " strong top-line growth". The company also announced that its Latin American unit had made a move into the craft beer category in Colombia through the purchase of Bogotá Beer Co
- By the end of May, The Coca-Cola Co and Anheuser-Busch InBev were expressing concerns over developments at world football body FIFA. Meanwhile, the company officially opened its Vietnam brewery
- June started with bad news, when the head of the company's Germany, Switzerland and Austria unit left the company after less than five months in the role, after a drink-driving accident
- In mid-June, CEO Carlos Brito downplayed the role of Africa in the future for the beer category , saying in an interview there is "way more action" in China
- Towards the end of the month, the firm unveiled plans to invest more than US$1.5bn in its US operations over the next three years, with about half going towards expansion projects in the country. This was swiftly followed by the news that its US arm secured a settlement of its legal row regarding the labelling of its Beck's beer brand in the country, which set the company back US$3.5m