To many observers, the endgame for ‘Mega Merger’ began today. With SABMiller being outed for approaching Heineken about a takeover, the overwhelming feeling among analysts is that, with Heineken pooh-poohing SAB’s overtures, Anheuser-Busch InBev has started the engines on its plan to buy the world’s second largest brewer.
Analysis – SABMiller spurned by Heineken: The start of the endgame?
To many observers, the endgame for 'Mega Merger' began today. With SABMiller being outed for approaching Heineken about a takeover, the overwhelming feeling among analysts is that, with Heineken pooh-poohing SAB's overtures, Anheuser-Busch InBev has started the engines on its plan to buy the world's second largest brewer.