The Germany market accounts for nearly 20% of the Western European vodka market size. The market registered a compound annual growth rate (CAGR) of -1.6% during 2017-22 and 3% growth over 2021. According to GlobalData’s deep-dive analysis report, Germany vodka market databook, unflavored vodka accounted for a notable share of 69% among various vodka segments in the market in 2022, followed by flavored vodka. The report also provides in-depth analysis and market forecast to 2027. Buy the report here.

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According to GlobalData’s company and brand analysis, Henkell & Co. Sektkellerei, Pernod Ricard Group and Halewood International held significant shares in the Germany vodka market in 2022. Concurrently, Gorbatschow, Absolut and Red Square led in terms of brand market share. Henkell & Co. Sektkellerei had the leading market share by volume in 2022. Companies operating in the Germany vodka market continue to use innovation to target gaps in product offering. Continuous tracking of market size and company performance is important to help competitors capture and maximize profits.

GlobalData’s channel analysis reveals that food & drinks specialists were the key channel of purchase for vodka, along with hypermarkets & supermarkets. Also, on trade recorded a notable growth during the COVID-19 pandemic, as consumers were forced to stay at home due to restricted movement opportunities.

Food & drinks specialists constituted the highest market share by volume in 2022. Consumers preferred this channel for its product assortment and competitive pricing. Hypermarkets & supermarkets was the next preferred channel in the Germany market.

Among the top Western European markets, Finland accounted for the highest volume share in 2022, followed by Republic of Ireland, the UK, Germany, Norway, Austria, Sweden, France, Greece, Switzerland, the Netherlands, Denmark, Spain, Belgium, Italy, and Portugal.

With a growing number of consumers seeking to experiment with novel products, manufacturers and brands need to constantly innovate their flavours and formulations to remain relevant and competitive. Additionally, the popularity of e-commerce has made it easier for shoppers to compare product features and offerings across different brands.

To further understand and explore GlobalData’s insight into the vodka category and market forecast to 2027, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

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