Savory biscuits inflation in Australia stood at 2.640% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 87 savory biscuits SKUs from companies such as OB Finest, 180 Degrees and Arnott’s that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Harris Farm offered lowest prices of the total SKUs within the savory biscuits category from October through December 2023, followed by Coles and International Groceries. According to the analysis, the price range of $5 and below was the most competitive, with 75 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Harris Farm had greatest share of lowest prices for individual SKUs in savory biscuits in Australia in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for savory biscuits category by the retailers tracked by GlobalData. Among variants, the tracker revealed poppy & sesame; lavosh bites and flatbread breadsticks as the most popular (by number of SKUs) savory biscuits variants. These were priced 14.25% higher than the average price of a savory biscuits SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Harris Farm, Coles, International Groceries, Goodness and . According to the analysis, Goodness had the lowest average unit price, while the retailer with the widest product assortment was Harris Farm.
The report brings attention to the intricate pricing dynamics within the savory biscuits market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Harris Farm, Coles and International Groceries stood out as prominent e-retailers, providing competitive pricing for a substantial number of savory biscuits SKUs. However, to comprehensively grasp savory biscuits market in Australia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Australia savory biscuits market, buy the report here.