Lager inflation in Australia stood at 4.160% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 62 lager SKUs from companies such as Great Northern Brewing Co., XXXX and Pure Blonde that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Coles offered lowest prices of the total SKUs within the lager category from October through December 2023, followed by Dan Murphys and Copper And Oak. According to the analysis, the price range of $20 and $50 was the most competitive, with 39 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Coles had greatest share of lowest prices for individual SKUs in lager in Australia in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for lager category by the retailers tracked by GlobalData. Among variants, the tracker revealed 3.5% alcohol; gold; can and 4.8% alcohol; original german as the most popular (by number of SKUs) lager variants. These were priced 17.16% higher than the average price of a lager SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Coles, Dan Murphys, Copper And Oak, and . According to the analysis, Coles had the lowest average unit price, while the retailer with the widest product assortment was Coles.
The report brings attention to the intricate pricing dynamics within the lager market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Coles, Dan Murphys and Copper And Oak stood out as prominent e-retailers, providing competitive pricing for a substantial number of lager SKUs. However, to comprehensively grasp lager market in Australia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Australia lager market, buy the report here.