Carbonates inflation in China stood at -5.900% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 91 carbonates SKUs from companies such as Watsons, Schweppes and Fanta that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that GZ Grocery offered lowest prices of the total SKUs within the carbonates category from October through December 2023, followed by Epermarket and My dmart. According to the analysis, the price range of $5 and below was the most competitive, with 47 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, GZ Grocery had greatest share of lowest prices for individual SKUs in carbonates in China in Q4 2023.
Analysis of the quarterly price data showed that RT-MART offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed orange and lemon; sparkling water as the most popular (by number of SKUs) carbonates variants. These were priced 8.57% lower than the average price of a carbonates SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were GZ Grocery, Epermarket, My dmart, RT-MART and JD. According to the analysis, GZ Grocery had the lowest average unit price, while the retailer with the widest product assortment was GZ Grocery.
The report brings attention to the intricate pricing dynamics within the carbonates market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, GZ Grocery, Epermarket and My dmart stood out as prominent e-retailers, providing competitive pricing for a substantial number of carbonates SKUs. However, to comprehensively grasp carbonates market in China, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the China carbonates market, buy the report here.