The consumerindustry continues to be a hotbed of innovation, with activity driven by health and wellness, taste, convenience, as well as the growing importance of technologies such as digital food management, personalised nutrition, and food safety and transparency. In the last three years alone, there have been over 450,000 patents filed and granted in the consumer industry, according to GlobalData’s report on Innovation in Consumer: Fortified whey compositions.
However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilising and reaching maturity.
Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.
40+ innovations will shape the consumer industry
According to GlobalData’s Technology Foresights, which plots the S-curve for the consumer industry using innovation intensity models built on over 110,000 patents, there are 40+ innovation areas that will shape the future of the industry.
Within the emerging innovation stage, hydrogel dressings, dextrin-based compositions, and safety injection needles are disruptive technologies that are in the early stages of application and should be tracked closely. Wet wipes dispenser, carbon fibre sports equipment, and cigarette rod making device are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are portable toothbrush cases and anabolic muscle supplements, which are now well established in the industry.
Innovation S-curve for the consumer industry
Fortified whey compositions is a key innovation area in consumer
Whey compositions contain minerals including iron and magnesium, and vitamins such as vitamin C that help in imparting anti-inflammatory properties and muscle mass building.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 30+ companies, spanning technology vendors, established consumer companies, and up-and-coming start-ups engaged in the development and application of fortified whey compositions.
Key players in fortified whey compositions – a disruptive innovation in the consumer industry
‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to fortified whey compositions
|Company||Total patents (2010 - 2021)||Premium intelligence on the world's largest companies|
|Nestle||195||Unlock company profile|
|Arla Foods amba||169||Unlock company profile|
|Danone||88||Unlock company profile|
|Valio||83||Unlock company profile|
|Megmilk Snow Brand||60||Unlock company profile|
|Fonterra Co-operative Group||55||Unlock company profile|
|a2 Milk||51||Unlock company profile|
|Reckitt Benckiser Group Plc||50||Unlock company profile|
|Zuivelcooperatie FrieslandCampina UA||29||Unlock company profile|
|Cargill||25||Unlock company profile|
|Select Milk Producers||21||Unlock company profile|
|Impossible Foods||20||Unlock company profile|
|Glanbia plc||20||Unlock company profile|
|Upfront Chromatography||18||Unlock company profile|
|Protix Biosystems||17||Unlock company profile|
|Lyopharm||16||Unlock company profile|
|Leprino Foods||15||Unlock company profile|
|Wilmar International||14||Unlock company profile|
|Dairy Australia||14||Unlock company profile|
|Murray Goulburn Co-operative||14||Unlock company profile|
|Anabio Technologies||13||Unlock company profile|
|Inner Mongolia Yili Industrial Group||11||Unlock company profile|
|Perfect Day||9||Unlock company profile|
|COFCO||9||Unlock company profile|
|Savencia||9||Unlock company profile|
|Valneva||8||Unlock company profile|
|EKF Diagnostics Holdings Plc||8||Unlock company profile|
|Saputo||8||Unlock company profile|
|Unternehmensgruppe Theo Muller||8||Unlock company profile|
|SiS (Science in Sport)||7||Unlock company profile|
|Kellogg||6||Unlock company profile|
|Hershey||6||Unlock company profile|
|Bright Dairy & Food||6||Unlock company profile|
|Tereos||6||Unlock company profile|
|Dairy Management||5||Unlock company profile|
|DMK Deutsches Milchkontor||5||Unlock company profile|
|Symrise||5||Unlock company profile|
|Advitech||5||Unlock company profile|
|KB Biomed||5||Unlock company profile|
Source: GlobalData Patent Analytics
Nestle is one of the leading patent filers in the fortified whey compositions space. Some other key patent filers include Arla Foods amba, Danone, and Valio. Recently, Arla entered a partnership with First Milk. Under the new partnership, First Milk will produce specialist whey protein powder for Arla Foods.
In terms of application diversity, Saputo leads the pack, with Valneva and Murray Goulburn Co-operative in the second and third positions, respectively. By means of geographic reach, Impossible Foods holds the top position, followed by Dairy Australia and The a2 Milk Company.
Fortified whey compositions will become an important aspect in the consumer industry, as the health and wellness trend gains further foothold.
To further understand the key themes and technologies disrupting the consumer industry, access GlobalData’s latest thematic research report on Consumer.