The Denmark market accounts for nearly 1% of the Western European brandy market size. The market registered a compound annual growth rate (CAGR) of -0.5% during 2017-22 and -2.34% decline over 2021. According to GlobalData’s deep-dive analysis report, Denmark brandy market databook, cognac accounted for a notable share of 72% among various brandy segments in the market in 2022, followed by fruit brandy. The report also provides in-depth analysis and market forecast to 2027. Buy the report here.
Smarter leaders trust GlobalData
According to GlobalData’s company and brand analysis, Altia, Remy Cointreau and Pernod Ricard Group held significant shares in the Denmark brandy market in 2022. Concurrently, Larsen Cognac VS, Rémy Martin and Martell led in terms of brand market share. Altia had the leading market share by volume in 2022. Companies operating in the Denmark brandy market continue to use innovation to target gaps in product offering. Continuous tracking of market size and company performance is important to help competitors capture and maximize profits.
GlobalData’s channel analysis reveals that food & drinks specialists were the key channel of purchase for brandy, along with on trade. Also, hypermarkets & supermarkets recorded a notable growth during the COVID-19 pandemic, as consumers were forced to stay at home due to restricted movement opportunities.
Food & drinks specialists constituted the highest market share by volume in 2022. Consumers preferred this channel for its product assortment and competitive pricing. On trade was the next preferred channel in the Denmark market.
Among the top Western European markets, Switzerland accounted for the highest volume share in 2022, followed by Norway, Germany, Finland, Spain, Republic of Ireland, the UK, Austria, Portugal, the Netherlands, Belgium, Greece, Italy, Denmark, and France.
With a growing number of consumers seeking to experiment with novel products, manufacturers and brands need to constantly innovate their flavours and formulations to remain relevant and competitive. Additionally, the popularity of e-commerce has made it easier for shoppers to compare product features and offerings across different brands.
To further understand and explore GlobalData’s insight into the brandy category and market forecast to 2027, buy the report here.
Premium Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Consumer Intelligence Center sets the gold standard for data, insight and analysis of the consumer goods sector. GlobalData’s Sector Market Data helps users analyze market sizes of industries, sectors, and categories, in both value and volume terms. The platform also helps users to visualize data by channels and key players, across multiple geographies and categories.
