The proportion of drinks manufacturers hiring for digital-media jobs dropped in June compared with the equivalent month last year, analysis of job trends in the industry suggests.

Some 67.6% of the companies included in GlobalData’s analysis recruited for at least one such position in June. This latest figure was lower than the 80% of companies that were hiring for digital-media-related jobs a year ago and a decrease compared to the figure of 76.5% in May 2022.

However, when it came to the rate of all job openings that were linked to digital media, related job postings stood at 5.2% of newly-posted job advertisements. That was up when compared to the 3.6% of newly-advertised jobs that were linked to digital media in the equivalent month a year ago.

Digital media is one of the topics GlobalData, Just Drinks’ parent company, has identified as being a disruptive force facing business in the coming years. Companies that excel and invest in these areas now are thought to be better prepared for the future business landscape and better equipped to survive unforeseen challenges.

GlobalData says its analysis suggests food manufacturers are hiring for digital media jobs at a rate higher than the average for all companies within the research group’s jobs analytics database. The average among all companies stood at 4.7% in June.

GlobalData’s job analytics database tracks the daily hiring patterns of thousands of companies across the world, drawing in jobs as they’re posted and tagging them with additional layers of data on everything from the seniority of each position to whether a job is linked to wider industry trends.