The proportion of drinks manufacturers hiring for digital media-related positions rose in July, compared with the equivalent month last year, with 79.4% of the companies included in our analysis recruiting for at least one such position.

This latest figure was higher than the 69.7% of companies that were hiring for digital media-related jobs a year ago and an increase compared to the figure of 67.6% in June 2022.

When it came to the rate of all job openings that were linked to digital media, related job postings rose in July 2022 from June 2022, with 5.8% of newly-posted job advertisements being linked to the topic.

This latest figure was an increase compared to the 3.4% of newly advertised jobs that were linked to digital media in the equivalent month a year ago.

Digital media is one of the topics that GlobalData, Just Drinks' parent, has identified as being a key disruptive force facing companies in the coming years. Companies that excel and invest in these areas now are thought to be better prepared for the future business landscape and better equipped to survive unforeseen challenges.

GlobalData's figures show that drinks manufacturing companies are hiring for digital media jobs at a rate higher than the average for all companies within the group's job analytics database. The average among all companies stood at 4.9% in July 2022.

GlobalData's job analytics database tracks the daily hiring patterns of thousands of companies across the world, drawing in jobs as they're posted and tagging them with additional layers of data on everything from the seniority of each position to whether a job is linked to wider industry trends.