Diageo

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How beer faces the growth challenges of tomorrow

Bringing the curtain down on 2018, our resident beer commentator, Stephen Beaumont, looks at the growth-driving strategies of the past and p...

just-drinks' M&A database - November

Here, just-drinks consolidates the M&A activity in the global drinks industry during November, a month that saw the Cutty Sark Scotch brand...


Richard Woodard | 30 Nov 2018

The world's RTD brands can benefit from a growing market over the next few years, but divergent trends involving premiumisation and health consciousness will create varied conditions in the category's major markets.


Ian Shackleton | 28 Nov 2018

Ian Shackleton is about to put the lid on his 2018, but not before, in his guise as just-drinks' resident analyst, he ponders the investor view of Anheuser-Busch InBev, Diageo and his tip at the start of this year, C&C Group.


The IARD editorial team | 23 Nov 2018

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, looks at what's going on in-market to promote a more responsible role for alcohol in society.


Neil Ridley | 22 Nov 2018

As marketing activity becomes more digitally-focussed, visually-orientated and 'Instagrammable', are spirits companies losing sight of the importance of simply delivering a tasting experience? Neil Ridley warns that some brand owners run the risk of losing the plot.

Latest Interviews

Lucy Britner | 26 Jul 2018

Earlier today, Diageo released its full-year 2018 results, with growth coming from all regions. just-drinks spoke to CEO Ivan Menezes after the announcement to discuss the challenging vodka market, increasing thirst for no- and low-alcohol drinks and the booming gin category. 


Lucy Britner | 8 Mar 2018

In the same week as International Women's Day, the National Association for Female Executives named Diageo's North American unit as one of 2018's 'Top 60 Companies for Executive Women'. The news follows a raft of pledges from Diageo, through both its business and its brands, to champion equality. To mark International Women's Day, just-drinks talks to Cristina Diezhandino, Scotch category director & MD for Diageo's Reserve portfolio, about working in the whisk(e)y sectors, the future of Scotch and how bartenders are helping to propel Reserve brands.

Latest News

Lucy Britner | 11 Dec 2018

Diageo has said it is investigating a claim that almost 2,000 social media influencer posts relating to its Ciroc brand were not tagged correctly.


Olly Wehring | 7 Dec 2018

Diageo has strengthened the relationship between Guinness and the sport of rugby union, with the brand set to become the headline sponsor of the northern hemisphere Six Nations tournament next year.


Olly Wehring | 30 Nov 2018

Diageo has created two senior executive roles in the CSR field.


Andy Morton | 28 Nov 2018

Diageo is trialling a new alcohol moderation campaign in one of London's busiest transport hubs, ahead of a global roll-out for the activation.


Andy Morton | 28 Nov 2018

Diageo has signed a licensing deal with US baking powder producer Clabber Girl Corp to launch a range of food products under its Baileys Irish Cream brand.


Andy Morton | 15 Nov 2018

Diageo is to take its Guinness Open Gate Brewery project on the road, bringing experimental beers from the Dublin site to a London taproom pop-up.


Andy Morton | 12 Nov 2018

Diageo's strategy to offload its smaller alcohol brands has reached an end with the company's latest divestment, according to the group's CFO.


Andy Morton | 12 Nov 2018

Diageo is to sell 19 of its lesser-known spirits brands to US firm Sazerac for US$550m.


Olly Wehring | 12 Nov 2018

A Guinness stout that has spent time in barrels previously used to hold Bulleit Bourbon has been launched in "very limited" quantities in the US.


Andy Morton | 9 Nov 2018

Chinese higher-end spirits consumers are moving from "show" to "know", Diageo has said, as the trend of conspicuous consumption makes way for a greater desire for knowledge and experience.


Olly Wehring | 8 Nov 2018

Diageo has added a fourth iteration to the recently-launched aged range from its Mortlach single malt Scotch brand.


Andy Morton | 6 Nov 2018

BrewDog has appointed the head of Diageo's futures division to lead its distilling arm.


Olly Wehring | 2 Nov 2018

The head of Diageo's UK, Ireland and France operations is standing down, prompting a switch of the group's Global Travel Retail MD.


Andy Morton | 1 Nov 2018

Heineken has confirmed to just-drinks that it has moved some UK production of its namesake lager into the country, ahead of next year's departure from the European Union.


Lucy Britner | 1 Nov 2018

Diageo has released the fifth and final edition in the John Walker & Sons Private Collection - 28 Year Old Midnight Blend.


Lucy Britner | 25 Oct 2018

North British Distillery has partnered with Scotch whisky specialists Douglas Laing & Co to release a limited-edition 58-year-old whisky – North British's first ever commercial bottling.


Andy Morton | 24 Oct 2018

Diageo increased the conversion rate of online whisky shoppers by almost one-fifth after partnering with Asda to redesign the UK supermarket's ecommerce pages.


Lucy Britner | 24 Oct 2018

Diageo has announced a 'selfie' activation at its Guinness brewery in Dublin, Ireland.


Lucy Britner | 17 Oct 2018

Diageo has released a 50 year old whisky under its The John Walker brand.


Lucy Britner | 17 Oct 2018

Canada has today (17 October) become the second country in the world to legalise the recreational use of cannabis.


Olly Wehring | 10 Oct 2018

Coca-Cola Amatil has completed the second transaction from its incubator unit, with Amatil X buying into restaurant tech start-up TabSquare.


Andy Morton | 9 Oct 2018

China's Kweichow Moutai is the world's most future-proofed beverage company, according to a new global ranking.

Latest blogs

Andy Morton | 27 Apr 2017

Paul Walsh just can't stay away from the drinks industry.


Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Diageo Plc in Spirits (World)

Diageo Plc in Spirits (World)

Diageo remained the leading player in spirits globally in 2017, but growth was slower than for its main competitors, as stagnation for key brands in mature markets and portfolio difficulties in emergi...

Read more >


Country Profile: Spirits in Mexico

Country Profile: Spirits in Mexico

The Mexican spirits sector is led by the whiskey category in value terms, while the specialty spirits category is expected to register the fastest value and volume growth during 2017-2022. Hypermarket...

Read more >


Country Profile: Spirits in the UAE

Country Profile: Spirits in the UAE

The UAE spirits sector is led by the ‘whiskey' category in both value and volume terms, and the category is also expected to register the fastest value and volume growth during 2017-2022. ‘On-trade tr...

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