Diageo

Ketel One campaign rolls out worldwide - video

14 Nov 2019

Diageo has extended the latest marketing activation for its Ketel One vodka brand beyond the US, with the push now set to go global.

Diageo's releases Fiorucci-designed bottle for Ciroc White Grape

13 Nov 2019

Diageo has teamed up with bottle personalisation company Inkd to create the latest limited edition pack in the UK for its recently-launched White Grape expression of Ciroc vodka.

Diageo joins Scotch whisky chase for new drinkers with global Johnnie Walker push - just-drinks comments

6 Nov 2019

Diageo has joined Pernod Ricard in targeting new Scotch whisky consumers as the company launches its latest Johnnie Walker campaign.

Diageo gives Tanqueray pre-Christmas push with new ad - video

6 Nov 2019

In a busy week for its marketing department, Diageo has lined up the latest activation for its Tanqueray gin brand.

Diageo ends Game of Thrones single malt series with Six Kingdoms launch

5 Nov 2019

Diageo has launched the ninth and final Scotch whisky expression in its Game of Thrones single malt range.

Beam Suntory teams up with US creamery to launch Basil Hayden's Bourbon cheese

1 Nov 2019

Beam Suntory has partnered with Utah creamery Beehive Cheese to launch Basil Hayden's Bourbon-infused cheese.

Dwayne 'The Rock' Johnson jumps on Hollywood Tequila train with Teremana reveal

1 Nov 2019

Another Hollywood star has joined the ranks of celebrity Tequila distillers as Dwayne 'The Rock' Johnson announces the launch of a new brand.

Diageo's Lagavulin Offerman Edition Aged 11 Years single malt Scotch - Product Launch

28 Oct 2019

Diageo has expanded the relationship between its Lagavulin Scotch whisky brand and comic actor Nick Offerman, releasing an 11-year iteration of the Islay single malt in the US.

Diageo’s Ciroc White Grape Vodka - Product Launch

24 Oct 2019

Brand partners Diageo and Sean 'Diddy' Combs have launched a white grape variant in their line of grape-based Ciroc vodka’s.

Four key takeaways from William Grant & Sons' UK market report - Focus

23 Oct 2019

William Grant & Sons has launched its annual UK market report, which takes a deep dive into the trends shaping the alcohol category. just-drinks pulls out the leading themes from this year's study.

The tariff war squib, Pernod Ricard's activist success and the latest round of drinks companies' results - The just-drinks Analyst

22 Oct 2019

just-drinks' in-house analyst, Ian Shackleton, casts his eye this month over the escalating - or not - tariff row and its effect on spirits brand owners. Ian also has some warm words for Pernod Ricard and makes some cautiously upbeat sounds about the current results reporting season.

Treasury Wine Estates head Michael Clarke to exit in 2020 - just-drinks comments

21 Oct 2019

Treasury Wine Estates CEO Mike Clarke is to step down in the second half of next year.

Diageo’s Guinness urges fans to "have a pint of Carlsberg" following rugby defeat

21 Oct 2019

The marketing team behind Diageo's Guinness has told Ireland rugby union fans to drink rival beer Carlsberg following a World Cup defeat to New Zealand.

Diageo creates new head of communications & society post in Asia-Pacific, appoints Azmar Sukandar

17 Oct 2019

Diageo has recruited externally for its head of communications & society position in Asia-Pacific.

Diageo’s Bailey’s Red Velvet Liqueur - Product Launch

17 Oct 2019

Diageo has launched a red velvet variant of its Bailey's liqueur, available in the US as a limited edition.

Why Canada will shape the rules for cannabis beverages - Comment

16 Oct 2019

Tomorrow is a big day for the cannabis beverage industry. After years of deliberations that eventually led to the federal legalisation of cannabis, edibles - as the digestible variants of cannabis products are known – will go on sale across Canada. This means that the cannabis beverage products companies have been working on in the lead up to October 17 will finally go on the shelves of dispensaries and other legal cannabis outlets in Canada.

Diageo raises curtain on 2019 Special Releases single malts

16 Oct 2019

Diageo has announced the full details of this year's series of Special Releases single malt Scotch whisky expressions.

Distill Ventures ups North America start-up hunt with new recruit

15 Oct 2019

Distill Ventures, the business incubation unit with an exclusive arrangement with Diageo, is intensifying its efforts in the US with the appointment in the country of a former E&J Gallo Winery executive.

Ex-Diageo CEO Paul Walsh resurfaces with Brockmans Gin - just-drinks comments

14 Oct 2019

UK gin producer Brockmans has welcomed a former CEO of Diageo to its board.

Diageo builds US$8m global innovation hub in Scotland

14 Oct 2019

Diageo has opened a GBP6.4m (US$8m) research lab in Scotland to spearhead the company's innovation and sustainability projects.

Diageo targets on-premise with Tanqueray No. Ten bitters

10 Oct 2019

Diageo has partnered with a Brazilian bartender to create a bitters under its Tanqueray No. Ten gin brand name.

Pernod Ricard Performance Trends 2015-2019 - results data

9 Oct 2019

In late-August, Pernod Ricard released its full-year results for fiscal-2019. The group saw its sales in the 12 months to the end of June rise by 6% in organic terms on the year prior. Here, just-drinks picks through Pernod's performance over the past five years for the trends set to affect the group, specifically, and the global spirits category, more broadly.

Diageo releases first global Smirnoff ad for more than 25 years - video

8 Oct 2019

Diageo has rolled out a global advertising campaign for Smirnoff, the vodka brand’s first in more than a quarter of a century.

Major spirits brands dodge the US tariff bullet... for now - Analysis

7 Oct 2019

Last week, the US Government announced a list of imported European goods that from 18 October will be subject to extra tariffs. The list, which includes a range of spirits and liqueurs, was expected since the World Trade Organisation sided with the US in a long-running battle with the EU over aeroplane subsidies.

Could 'delocalisation' signal the death of provenance in spirits? - Editor's Viewpoint

3 Oct 2019

The role of provenance in marketing is widely prevalent in the spirits category - always by brands that have to be produced in a certain location, but also often by those that aren't tied by rules of definition.

Distillers unite to condemn tariffs as US targets revealed

3 Oct 2019

Trade groups in the US and the EU have attacked a decision to impose a 25% tariff on European spirit drinks.

Can Brown-Forman ride Jack Daniel's brand equity with Tennessee Apple? - Editor's Viewpoint

2 Oct 2019

Four months after flagging the booming growth of flavoured whiskies in the US, Brown-Forman has lined up the addition of another expression of its flagship Jack Daniel's whiskey brand in the country. Tennessee Apple, announced this week, is the third flavoured variant in the Brown-Forman stable, joining Tennessee Fire and Tennessee Honey. Could the new iteration stretch Brown-Forman's flavoured whiskey stable too far?

Diageo veteran Dan Buttling switches to Stoli Group as CMO

1 Oct 2019

Stoli Group has poached a long-serving Diageo executive to become its global chief marketing officer.

Brown-Forman's Jack Daniel’s Tennessee Apple - Product Launch

1 Oct 2019

Brown-Forman has confirmed the long-expected release of an apple-flavoured variant of its flagship Jack Daniel's American whiskey.

Diageo's Guinness Over The Moon Milk Stout - Product Launch

27 Sep 2019

Diageo has launched the latest beer brewed at its one-year-old US Guinness brewery.