Diageo

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Will the sugar tax story pan out as expected?

Four months on from the arrival of the tax on full-sugar soft drinks in the UK, category commentator Richard Corbett looks at what the numbe...

The just-drinks Analyst returns

In his latest missive from the investor coal-face, former analyst Ian Shackleton shares his thoughts on how the second quarter is shaping up...


Richard Woodard | 1 Jun 2018

Monday this week was Memorial Day in the US, a federal holiday in honour of those killed while serving in the country's armed forces. Thanks to a recent product launch from Diageo, consumers were also encouraged to raise a patriotic glass of vodka in their memory. But, can American Anthem make vodka great again? Richard Woodard is sceptical.


Ian Shackleton | 31 May 2018

In this month's visit to our pages, just-drinks' in-house analyst, Ian Shackleton, settles the company ownership debate, finds flickering embers of SABMiller and offers sympathies to CEOs dealing with rejected salary requests.


Ben Cooper | 30 May 2018

A recently-published study suggests consumers may not be as drawn to Anheuser-Busch InBev's new 100% renewable electricity icon as the brewer might hope for. But, Ben Cooper writes, there are factors other than consumer sentiment driving the beverage sector's investment in renewable energy.


Ian Shackleton | 26 Apr 2018

Our in-house analyst is back, fresh from a raft of first-quarter results announcements. This month, Ian Shackleton runs the rule over the drinks companies' recent performances, while also praising Pernod and trolling Twitter.

Latest Interviews

Lucy Britner | 26 Jul 2018

Earlier today, Diageo released its full-year 2018 results, with growth coming from all regions. just-drinks spoke to CEO Ivan Menezes after the announcement to discuss the challenging vodka market, increasing thirst for no- and low-alcohol drinks and the booming gin category. 


Lucy Britner | 8 Mar 2018

In the same week as International Women's Day, the National Association for Female Executives named Diageo's North American unit as one of 2018's 'Top 60 Companies for Executive Women'. The news follows a raft of pledges from Diageo, through both its business and its brands, to champion equality. To mark International Women's Day, just-drinks talks to Cristina Diezhandino, Scotch category director & MD for Diageo's Reserve portfolio, about working in the whisk(e)y sectors, the future of Scotch and how bartenders are helping to propel Reserve brands.

Latest News

Olly Wehring | 17 Aug 2018

Diageo's UK unit has partnered with online retailer 31dover.com to offer a range of edible straws with its pre-mixed range in the country.


Andy Morton | 8 Aug 2018

The alcohol industry should work to close the gap on other consumer product categories and create more digitally-native brands, Diageo's Distill Ventures incubator unit has warned.


Lucy Britner | 2 Aug 2018

Diageo has added another flavour to its Captain Morgan line up.


Richard Woodard | 31 Jul 2018

Diageo has launched a new digital out-of-home ad campaign for five of its brands across London, with messages tailored to location, weather and time of day.


Richard Woodard | 31 Jul 2018

Diageo has added another limited-edition flavoured Smirnoff vodka to its line-up: Smirnoff Moscow Mule, a ginger- and lime-infused vodka-based ready-to-mix product bottled at 30% abv.


Lucy Britner | 30 Jul 2018

Diageo has released the second in a series of special edition Johnnie Walker Blue Label whiskies.


Andy Morton | 27 Jul 2018

Seedlip Drinks, the non-alcoholic spirits maker supported by Diageo's incubator unit, has launched the third product in its portfolio.


Andy Morton | 26 Jul 2018

Diageo has unveiled the first in a line of new Smirnoff vodka bottles that namecheck major North American cities and regions.


Richard Woodard | 26 Jul 2018

Diageo benefited from growth across all regions as the company posted a 5% rise in organic net sales for the year ending 30 June.


Lucy Britner | 26 Jul 2018

Diageo CEO Ivan Menezes has said the company expects to open its new US brewery to the public in August.


Lucy Britner | 24 Jul 2018

Diageo has launched three age-statement expressions under its Mortlach single malt Scotch whisky brand.


Richard Woodard | 13 Jul 2018

Diageo-owned blended Scotch whisky brand Buchanan’s has made its first foray into the blended malt subcategory with the launch in the US of Buchanan’s Select 15-Year-Old.


Olly Wehring | 11 Jul 2018

Diageo is preparing to launch a Reposado expression of its Don Julio Tequila brand that has spent time in casks previously used by the group's Buchanan's blended Scotch.


Richard Woodard | 11 Jul 2018

Diageo has launched a new promotional video designed to offer people a behind-the-scenes look at the heritage and making of its leading blended Scotch whisky brand, Johnnie Walker.


Olly Wehring | 6 Jul 2018

Diageo has dismissed a report today claiming the group is looking to move out of its present headquarters imminently.


Andy Morton | 2 Jul 2018

Diageo is to invest GBP6.4m (US$8.4m) in a new Scottish tech hub that will focus on innovations across the group's spirits portfolio.


Lucy Britner | 27 Jun 2018

Diageo has acquired a minority interest in a payment technology start-up company in India.


Andy Morton | 26 Jun 2018

Diageo is joining the trend for experiential prizes with a Smirnoff Ice giveaway that offers to pay US consumers to take a holiday over the upcoming 4 July celebrations.


Andy Morton | 25 Jun 2018

Diageo wants to up its stake in Sichuan Shuijingfang and take majority control of the baijiu producer.


Lucy Britner | 18 Jun 2018

Diageo has released two low abv pre-mixed gin & tonics as it looks to appeal to consumers wishing to moderate their alcohol intake.


Lucy Britner | 12 Jun 2018

Diageo and Sean 'Diddy' Combs have taken the Ciroc brand into the brandy category.


Olly Wehring | 12 Jun 2018

Diageo is adding a limited-edition expression of Johnnie Walker to its Global Travel Retail operations.

Latest blogs

Andy Morton | 27 Apr 2017

Paul Walsh just can't stay away from the drinks industry.


Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Global Whisky Market 2018-2022

Global Whisky Market 2018-2022

About Whisky...

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Global Whisky Market 2018-2022

Global Whisky Market 2018-2022

About Whisky...

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Global Gin Market 2018-2022

Global Gin Market 2018-2022

About Gin...

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