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The just-drinks Analyst returns

In this month's visit to our pages, just-drinks' in-house analyst, Ian Shackleton, settles the company ownership debate, finds flickering em...

Why consumers don't know about sustainable efforts

A recently-published study suggests consumers may not be as drawn to Anheuser-Busch InBev's new 100% renewable electricity icon as the brewe...


Richard Woodard | 1 Jun 2018

Monday this week was Memorial Day in the US, a federal holiday in honour of those killed while serving in the country's armed forces. Thanks to a recent product launch from Diageo, consumers were also encouraged to raise a patriotic glass of vodka in their memory. But, can American Anthem make vodka great again? Richard Woodard is sceptical.


Ian Shackleton | 26 Apr 2018

Our in-house analyst is back, fresh from a raft of first-quarter results announcements. This month, Ian Shackleton runs the rule over the drinks companies' recent performances, while also praising Pernod and trolling Twitter.


Richard Woodard | 10 Apr 2018

Consumers are suffering a "crisis of trust" when it comes to corporate entities, according to recent research. Spirits commentator Richard Woodard looks at how Diageo is faring with consumers, at a time when social media makes it all too easy to offend them.


Ben Cooper | 6 Apr 2018

When it comes to sustainability, water is always near the top of the list for drinks companies. This month, sustainability commentator Ben Cooper considers recent efforts in this area by several sizeable drinks groups.

Latest Interviews

Lucy Britner | 8 Mar 2018

In the same week as International Women's Day, the National Association for Female Executives named Diageo's North American unit as one of 2018's 'Top 60 Companies for Executive Women'. The news follows a raft of pledges from Diageo, through both its business and its brands, to champion equality. To mark International Women's Day, just-drinks talks to Cristina Diezhandino, Scotch category director & MD for Diageo's Reserve portfolio, about working in the whisk(e)y sectors, the future of Scotch and how bartenders are helping to propel Reserve brands.


Olly Wehring | 25 Jan 2018

On the day that Diageo released results for the first half of its fiscal-2018, just-drinks spoke to group CEO Ivan Menezes about the geopolitical issues on the horizon, Bacardi's takeover of Patron Tequila and what on earth Jane Walker will be.

Latest News

Lucy Britner | 18 Jun 2018

Diageo has released two low abv pre-mixed gin & tonics as it looks to appeal to consumers wishing to moderate their alcohol intake.


Lucy Britner | 12 Jun 2018

Diageo and Sean 'Diddy' Combs have taken the Ciroc brand into the brandy category.


Olly Wehring | 12 Jun 2018

Diageo is adding a limited-edition expression of Johnnie Walker to its Global Travel Retail operations.


Lucy Britner | 11 Jun 2018

The head of Pernod Ricard's Asia unit has said the company has lined up new brands and marketing innovations around lower abv whisky, as it looks to catch up with the trend in the Korean market.


Andy Morton | 5 Jun 2018

An Irish whiskey bonder has underlined comments from former Cooley Distillery owner John Teeling that the segment is running out of aged stock.


Olly Wehring | 4 Jun 2018

Diageo has lined up the third expression in the 'Noble Collection' of its Crown Royal Canadian whisky in the US.


Richard Woodard | 1 Jun 2018

Diageo has lined up an online partnership in the UK with social media and entertainment business Ladbible Group for its Smirnoff vodka brand.


Lucy Britner | 30 May 2018

Diageo has appointed Lavanya Chandrashekar to the role of chief financial officer for its North America unit.


Olly Wehring | 24 May 2018

Diageo is looking to offload a raft of non-premium spirits brands in the US, just-drinks understands, as the group continues to hive off its non-core assets.


Olly Wehring | 23 May 2018

Diageo has added another variant to its Tanqueray gin brand's range.


Lucy Britner | 23 May 2018

Diageo has lined up a limited edition whisky under its Crown Royal brand. Crown Royal Mesquite combines the smoky flavour of Texas mesquite wood with Crown Royal De Luxe.


Lucy Britner | 22 May 2018

The president of Diageo's Latin America and Caribbean (LAC) unit has said Millennial consumers in the region are driving interest in the "untapped" single malt Scotch whisky category, as well as in gin.


Olly Wehring | 21 May 2018

Diageo is looking to tap into the patriotism of US consumers with the launch of an America-produced vodka in the country.


Lucy Britner | 15 May 2018

Diageo has started work on a new visitor centre as part of its recently-opened Bulleit whiskey distillery in Kentucky.


Andy Morton | 14 May 2018

Diageo is piloting a new whisky website for its Johnnie Walker brand that allows consumers to buy a personalised bottle to match their own flavour preferences.


Andy Morton | 14 May 2018

Diageo has signed a global partnership with IMG, the owner of Taste Festivals, as it looks to take its spirits brands into the kitchen.


Andy Morton | 11 May 2018

Diageo's London-based innovations head for Africa, Andy Oughton, is to leave for a new post in Australia following the departure of the company's marketing director for the country.


Lucy Britner | 11 May 2018

Diageo has confirmed plans to launch a special edition Johnnie Walker whisky in a tie up with HBO series Game of Thrones.


Lucy Britner | 9 May 2018

Diageo has rolled out a range of limited-edition bottles for its Captain Morgan rum brand as it looks to take advantage of the personalisation trend.


Lucy Britner | 4 May 2018

Diageo has announced a number of changes to its leadership team in North America.


Lucy Britner | 3 May 2018

Diageo has moved further into the mezcal category with the purchase of an "ultra-premium" brand.


Lucy Britner | 3 May 2018

Diageo has added a Margarita flavour to its Smirnoff Ice RTD brand.

Latest blogs

Andy Morton | 27 Apr 2017

Paul Walsh just can't stay away from the drinks industry.


Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Diageo Plc in Alcoholic Drinks (United Kingdom)

Diageo Plc in Alcoholic Drinks (United Kingdom)

Diageo is implementing a premiumisation strategy, leading to developments such as the acquisition of super-premium tequila, Casamigos, in 2017....

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Global Whisky Market 2018-2022

Global Whisky Market 2018-2022

About Whisky...

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Global Gin Market 2018-2022

Global Gin Market 2018-2022

About Gin...

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