Diageo

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Industry is following the pack to patriotic party

Samuel Johnson once said: "Patriotism is the last refuge of a scoundrel." What does that say about Diageo, Anheuser-Busch InBev and The Coca...

Inchdairnie and the quiet whisky revolution

Tucked in to a trading estate in the Scottish county of Fife, beside a local dry cleaning firm and a rubber moulding factory, InchDairnie Di...


Richard Woodard | 24 May 2016

just-drinks, in association with The IWSR, presents this seven-part review of the Scotch whisky category. In part four, we turn our attention to the major Scotch brands.


Richard Woodard | 24 May 2016

just-drinks, in association with The IWSR, presents this seven-part review of the Scotch whisky category. In the penultimate part, we look at the challenges facing Scotch in the months and years ahead.


Richard Woodard | 24 May 2016

just-drinks, in association with The IWSR, presents this seven-part review of the Scotch whisky category. The final part considers the role that innovation could play for Scotch in the future.


Richard Woodard | 17 May 2016

What is the best way to evaluate a spirits brand's performance? Is it all about volume? Is it about value? Or, is there more to it than that? Do some brands deserve extra credit for pioneering a new segment, over-achieving in their given sphere, transcending their category? Johnnie Walker is one name that ticks most - if not all - of these boxes; Jameson is, arguably, another. But, what about Patrón Tequila?

Latest Interviews

Lucy Britner | 14 Apr 2016

Much as the markets of Europe and the US tend to dominate the brewing headlines, Diageo's beer business also operates further afield from these craft playgrounds. In the second- of our two-part interview, Diageo's global head of beer, Mark Sandys, details the importance of Africa, the rise of Guinness in Korea and how the company is tackling new restrictions in Indonesia.


Andy Morton | 23 Feb 2016

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.

Latest News

Andy Morton | 27 May 2016

Diageo's Johnnie Walker Houses have reached Europe for the first time, with the company unveiling one of the premium retail outlets in Amsterdam's Schiphol airport.


Andy Morton | 25 May 2016

Diageo has followed in Anheuser-Busch InBev's footsteps with the launch of the "patriotic" Smirnoff Red, White & Berry vodka in the US.


Andy Morton | 24 May 2016

Diageo will not appeal an expected KRW1.2bn (US$1m) fine from South Korean authorities over reported payments to on-trade venues.


Lucy Britner | 18 May 2016

Diageo has appointed former Bacardi CEO Javier Ferran to the role of chairman. 


Lucy Britner | 18 May 2016

The president of Diageo's Latin American & Caribbean division has said Peru could be as successful as Colombia for the company. 


Lucy Britner | 17 May 2016

Diageo's Latin America & Caribbean unit has said it expects sales to be softer in the second half of the year, as it weighs the price of a Don Julio Tequila accounting error. 


Andy Morton | 11 May 2016

Diageo's Africa & Asia-Pacific president, Nick Blazquez, is to leave the company after 27 years.


Andy Morton | 9 May 2016

The head of Diageo has warned against the UK leaving the EU, saying a so-called Brexit could jeopardise the industry's global bargaining clout. 


Lucy Britner | 9 May 2016

Diageo's Global Travel division has announced the launch of a new Johnnie Walker, following the reintroduction of Green Label. 


Lucy Britner | 26 Apr 2016

Diageo-controlled Guinness Nigeria has reported a slump in year-to-date sales and profits as the country's economy continues to slow.


Olly Wehring | 25 Apr 2016

Diageo has confirmed details of its latest Smirnoff Ice NPD, with two new flavours being released under the Electric mark.


Lucy Britner | 20 Apr 2016

Diageo has invested "seven figures" in a campaign for its Guinness lager brand Hop House 13. 


Andy Morton | 18 Apr 2016

Diageo has launched its first limited release within Crown Royal’s Noble Collection.


Olly Wehring | 15 Apr 2016

Diageo has confirmed details of three recently-released Smirnoff vodka brand extensions in the US under the name Smirnoff Sourced.


Lucy Britner | 15 Apr 2016

Diageo has launched three new flavours under its Pimm's Cider Cup brand. 


Andy Morton | 11 Apr 2016

Diageo is looking for a new chairman as Franz Humer prepares to step down after eight years in the role.


Andy Morton | 11 Apr 2016

Diageo is to launch its second Haig line since bringing David Beckham on board for a complete overhaul of the grain Scotch whisky.


Lucy Britner | 6 Apr 2016

Remy Cointreau has been the most successful spirits company in converting its social media activity into sales, according to analysts at Societe Generale.


Andy Morton | 6 Apr 2016

Diageo has launched a Cognac-based extension to its Baileys cream liqueur brand in global Travel Retail.


Andy Morton | 5 Apr 2016

Diageo has invested in a restaurant-reservation app as it looks to dig deeper into the US on-trade through mobile technology.


Andy Morton | 1 Apr 2016

Diageo is to rename Indian whiskey McDowell’s in export markets after pressure from the Scotch Whisky Association.


Joe Bates | 31 Mar 2016

Diageo has rolled out another extension of its Guinness beer brand. The 1798 Double Extra Stout is a limited-edition batch Guinness that has been matured in oak vats for 18 months and is packaged in a 75cl corked and caged bottle.

Latest blogs

Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.


Andy Morton | 14 Oct 2015

With the Anheuser-Busch InBev and SABMiller deal nicely on its way, the real business can begin in earnest - thinking up a new company name.

Company research

Diageo plc : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis

Diageo plc : Consumer Packaged Goods - Company Profile, SWOT

Canadean's "Diageo plc : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis" contains in depth information and data about the company and its operations....

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Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review

Diageo plc (DGE) - Financial and Strategic SWOT Analysis Rev

Diageo plc (Diageo) is an alcoholic beverages company that produces, distributes, and sells spirits, beer, and wine products....

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Diageo Plc in Wine (World)

Diageo Plc in Wine (World)

The world’s leading spirits producer, Diageo also ranks 23rd in the global wine market. This profile analyses the challenges faced by Diageo’s wine operations, which sit uncomfortably with the company...

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