Diageo

Where you should invest in 2020, what's the worst ever beer deal and why Vimto could be a 2020 no-no - The just-drinks Analyst

23 Jan 2020

In his first just-drinks outing of 2020, in-house analyst Ian Shackleton shares his drinks stock tip, flags what could be the worst beer transaction of all-time and considers what could be a tough 12 months for one of the UK's more curious soft drinks players.

Diageo lines up Year of the Rat Johnnie Walker Blue Label packs

23 Jan 2020

Diageo has released a limited-edition pack for its Johnnie Walker Blue Label blended Scotch whisky, in celebration of the Chinese New Year of the Rat.

Distill Ventures names Gareth Bath European MD

23 Jan 2020

The Diageo-backed incubator programme, Distill Ventures, has appointed a former BrewDog managing director as its new Europe head.

Diageo tops UK brand awareness chart with busy Baileys

22 Jan 2020

Diageo's Baileys has come top of a new UK brand awareness survey after creating some of 2019's biggest "buzz".

Non-alcoholic spirits to more than double over next five years in UK - GlobalData

22 Jan 2020

Sales of non-alcoholic spirits in the UK last year hit GBP37m (US$48.2m), up 506% versus 2014, and is forecast to more than double in size again over the next five years, according to GlobalData.

Edrington to shutter South Korean operations - Scotch in South Korea data

15 Jan 2020

Edrington is to close its South Korea unit amid long-term declines for the Scotch whisky category in the country.

What's coming up in dark spirits in 2020? - Predictions for the Year Ahead - comment

14 Jan 2020

The dawning of a new decade will bring plenty of surprises, creativity and optimism. As we welcome 2020, then, what will be the first likely trends in dark spirits? Category commentator Neil Ridley takes a look.

Diageo names Benedetto Conversano as chief information officer

10 Jan 2020

Diageo has appointed a chief information officer to replace its departed chief productivity officer.

Diageo lines up first Seedlip ad campaign - just-drinks comments

8 Jan 2020

Non-alcoholic spirits brand Seedlip is to get its first advertising push, in the UK.

Distill Ventures dives deeper into non-alc spirits with Ritual Zero Proof investment

6 Jan 2020

Diageo-backed incubator programme Distill Ventures has taken a minority stake in another non-alcoholic spirits maker, Ritual Zero Proof.

Diageo secures planning consent for Port Ellen distillery

2 Jan 2020

Diageo’s plans for the rebuild of "lost" Islay distillery Port Ellen have been given the green light by local authorities.

Diageo CMO Syl Saller awarded CBE

2 Jan 2020

Diageo’s chief marketing & innovation officer has been recognised in the UK's New Year 2020 Honours List.

The spirits category in 2019 - just-drinks' Review of the Year, Part V - FREE TO ACCESS

24 Dec 2019

As the year draws to a close, just-drinks takes a look back at the stories that have made the headlines across the global drinks industry over the last 12 months. Here, in the second of just-drinks' two-part review, editor Olly Wehring picks out the highs and lows for the spirits category in 2019.

The spirits category in 2019 - just-drinks' Review of the Year, Part IV - FREE TO ACCESS

23 Dec 2019

As the year draws to a close, just-drinks takes a look back at the stories that have made the headlines across the global drinks industry over the last 12 months. Here, editor Olly Wehring picks out the highs and lows for the spirits category in 2019 in just-drinks' two-part review.

Corporate Social Responsibility activations around the world - The IARD Digest - December 2019

20 Dec 2019

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR activities. Here's a look at what's been going on in recent weeks.

Mast-Jagermeister UK chief moves across to Brockmans Gin

19 Dec 2019

Brockmans Gin has added another spirits industry veteran to its ranks, with Guy Lawrence joining the fold from Mast-Jagermeister.

Diageo opens first Guinness Gatehouse in Shanghai

19 Dec 2019

Diageo has lined up the latest brand experience for its Guinness brand, this time in China.

Johnnie Walker partners with Mindy Kaling for bottle engraving activation

17 Dec 2019

Diageo has rolled out a festive-themed marketing activation in the US for the Blue Label iteration from its Johnnie Walker blended Scotch brand.

Diageo adds AR tech to Johnnie Walker Game of Thrones whiskies

16 Dec 2019

Diageo has added augmented reality (AR) to its Johnnie Walker Game of Thrones whiskey offerings, as the group looks to boost engagement with consumers.

Diageo eyes video game potential as gamers grow up

11 Dec 2019

Diageo is poised to follow Anheuser-Busch InBev and The Coca-Cola Co into the US video game and e-sports arena, as the average age of gamers rises well above global legal drinking ages.

William Grant & Sons joins International Alliance for Responsible Drinking

11 Dec 2019

William Grant & Sons has become the 12th member of the alcohol-industry-funded International Alliance for Responsible Drinking.

"The shift we're seeing is towards more personal and private social networks" - just-drinks speaks to Diageo's chief digital officer, Ben Sutherland - Part I

10 Dec 2019

Earlier this year, just-drinks published its latest issue of FUTURES, a series of reports that consider the longer-term future. The report, 'Over the Influence? The future of social media' is available to download free of charge here. For the report, editor Olly Wehring spoke to Diageo's chief digital officer, Ben Sutherland. Here, in an exclusive two-part interview, Sutherland tells us what he does, how he does it and why it's the shape of things to come.

Finally, proof the UK gin boom is over - Analysis

10 Dec 2019

It's a question often asked - is the UK gin boom over? According to one analyst, for the first time we can answer with a definitive 'yes'.

Diageo rolls out US Smirnoff Ice gifting activation

10 Dec 2019

Diageo has created a tongue-in-cheek holiday campaign for its Smirnoff Ice RTD brand in the US.

Accolade Wines poaches from Treasury Wine Estates for new European marketing director

9 Dec 2019

Accolade Wines has unveiled a new European marketing director after the previous appointment left to join Moet Hennessy in South Africa.

Diageo readies for Australia director departure to Accolade Wines

9 Dec 2019

Diageo has found a replacement within its organisation to replace the departing commercial director in Australia.

Diageo to fuel on-tap cocktail trend with Tipplesworth acquisition

5 Dec 2019

Diageo has bought a UK draught cocktail producer, targeting trends for mixed drinks in high-footfall venues.

Pernod Ricard still has use for wine - regional CEO

29 Nov 2019

Pernod Ricard can continue to find growth for its wine portfolio, a regional head of the company has said, despite speculation over the sale of its winery assets.

Why spirits brand owners should embrace the cross-category trend - Comment

28 Nov 2019

Time was when spirits brands were sacred cows, held in such high esteem by their owners that they were kept in their categories and only allowed out to play with either flavour extensions or add-on iterations. Times have changed, though, and white spirits commentator Richard Woodard believes there is little - if anything - to be concerned about by letting your brand venture a bit further.

Corporate Social Responsibility activations around the world - The IARD Digest - November 2019

26 Nov 2019

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR activities. Here's a look at what's been going on in recent weeks.