One needn’t spend an abundance of time in the drinks industry in order to become impressed by the sheer volume of jargon it regularly produces. From old favourites like ‘super-premium’ – I keep waiting for “ultra-mega-premium” – to newcomers such as ‘long drink,’ there would seem to be no end to the bafflegab the industry regularly generates and embraces.
Subscribe to Just Drinks for just £1 for 1 month
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the apparel industry’s trajectory and the priorities shaping the profession.
What’s included in your subscription:
- Personalized Access: Secure login to Just Drinks
- Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
- Case Studies & Deep Dives: Real-world applications and in-depth analyses.
- Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.
Ready to stay informed?
