Amid brewers’ heavy interest in hops, marketers keen to build brands need to remember most beer drinkers remain relatively uninformed.
Some will question the utility of entering the North American market in a bigger way right now – but they shouldn’t.
The original RTD was beer but it’s facing an ever-growing range of rivals. Just Drinks’ Stephen Beaumont sets out how beer can fight back.
Brewers need to walk a tightrope when playing the ‘functional’ card for their wares. Category commentator Stephen Beaumont surveys the landscape.
This month, beer commentator Stephen Beaumont looks at innovation in the category – Or, he would, if he could find any.
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Beer brands are well-known for ‘speaking’ on societal matters. Category commentator Stephen Beaumont warns, however, that thinking twice is the best policy.
“Malted barley price increases are just getting started”
To say that the past couple of years have been turbulent ones for the global brewing industry is to make…
Beer commentator Stephen Beaumont has been watching the battle between his specialist category and hard seltzer for long enough now to ask: Why is beer bearing the brunt?
Concerning reports from the craft beer segment in recent months have got category commentator Stephen Beaumont worried. Has the notorious reputation of ‘beer culture’ eaten it’s own?