Spirits commentator Richard Woodard will have been relieved to see the back of The Winter Olympics last weekend. He now has the time to ponder companies’ marketing spends… and to run his rule over Pernod Ricard’s latest – somewhat risqué – activation for Absolut.
When spirits companies cut their marketing budgets, why not increase yours? – Comment
Spirits commentator Richard Woodard will have been relieved to see the back of The Winter Olympics last weekend. He now has the time to ponder companies' marketing spends... and to run his rule over Pernod Ricard's latest - somewhat risqué - activation for Absolut.