In an exclusive comment for just-drinks, the head of marketing for VK-owner Global Brands, Jen Draper, predicts what trends will shape the RTD category over the next 12 months.
What does 2018 have in store for RTDs? – Industry Comment
With 2018 just around the corner, it is a good time to ask what lies ahead for the alcohol industry. In an exclusive comment for just-drinks, the head of marketing for VK-owner Global Brands, Jen Draper, predicts what trends will shape the RTD category over the next 12 months.
December 19, 2017
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