There’s no doubt about it, the Coca-Cola Co – Monster Beverage Corp deal is a smart strategic partnership, aligning the two parties in an optimal way in the energy drink category. But, looking at the details, particulary Coca-Cola’s cash payment of US$2.15bn, the benefits seem to be heavily on Monster’s side.
M&A Watch – Monster gets the Better of Coca-Cola Co in Alliance Deal
There's no doubt about it, the Coca-Cola Co - Monster Beverage Corp deal is a smart strategic partnership, aligning the two parties in an optimal way in the energy drink category.
August 26, 2014