Although the global sales of Scotch whisky may have declined by around one quarter in volume terms in the past decade – slipping by 3% in 2014 alone, if you believe the optimistic statements of industry leaders, you’d be forgiven for thinking that all is for the best in this best of possible worlds.
Is single malt really the Great White Hope for Scotch whisky? – Comment
Although the global sales of Scotch whisky may have declined by around one quarter in volume terms in the past decade - slipping by 3% in 2014 alone, if you believe the optimistic statements of industry leaders, you'd be forgiven for thinking that all is for the best in this best of possible worlds.
