The Scotch whisky sector has long had an awkward relationship with the research & development department. Category commentator Neil Ridley, however, believes the two sides have plenty in common – and much more than we’d realise.
How Scotch whisky can flash its innovation credentials – Comment
The Scotch whisky sector has long had an awkward relationship with the research & development department. Category commentator Neil Ridley, however, believes the two sides have plenty in common - and much more than we'd realise.
