Changing a company’s name – or a brand’s name, for that matter – is a dangerous game. But, in this Search Engine Optimisation age, sometimes the need to change is so great that the risk has to be taken.
Editor’s Viewpoint – Change Your Name Before It’s Too Late
Changing a company's name – or a brand's name, for that matter – is a dangerous game. But, in this Search Engine Optimisation age, sometimes the need to change is so great that the risk has to be taken.
