We journalists do like a good adjective. Honestly, you can’t beat a strong descriptor to get a reader’s attention.
Comment – Wehring’s Way: SABMiller & Kingway – Have You Got What You Paid For?
We journalists do like a good adjective. Honestly, you can't beat a strong descriptor to get a reader's attention. So, when an analyst suggested that SABMiller's CR Snow JV had paid an “eyewatering” price for Kingway Brewery in China, a lot of us journos sat up and took a sip of coffee.