As SPI Group looks to weather a boycott of Stolichnaya in the US, Chris Mercer considers what steps a drinks company should take if – or when – a crisis hits.
Comment – Spirits – SPI Group Quells the Stolichnaya Crisis
As SPI Group looks to weather a boycott of Stolichnaya in the US, Chris Mercer considers what steps a drinks company should take if - or when - a crisis hits.