Diageo confirmed yesterday (6 June) that it will invest heavily in its Scotch whisky production capabilities going forward. As soon as the announcement was made, debate kicked off about whether the move was a positive for Diageo or Scotland, or both. Whatever the argument, the news confirms that Diageo is dead set on coming good on its promise to have half of its annual net sales coming from the emerging markets.
Subscribe to Just Drinks for just £1 for 1 month
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the apparel industry’s trajectory and the priorities shaping the profession.
What’s included in your subscription:
- Personalized Access: Secure login to Just Drinks
- Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
- Case Studies & Deep Dives: Real-world applications and in-depth analyses.
- Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.
Ready to stay informed?
