Swiss food and beverage giant Nestle has expanded its Chinese footprint with the acquisition of a 60% stake in local food and drinks maker Yinlu Foods. The deal will widen Nestle’s product offering in the market, grow distribution and significantly expand the group’s Chinese sales. However, the acquisition’s greatest upside is perhaps the local know-how that Nestle will gain by working with an experienced and trusted Chinese partner. Katy Humphries reports.
Comment – Nestle’s Deal for Yinlu Foods
Swiss food and beverage giant Nestle has expanded its Chinese footprint with the acquisition of a 60% stake in local food and drinks maker Yinlu Foods. The deal will widen Nestle's product offering in the market, grow distribution and significantly expand the group's Chinese sales. However, the acquisition's greatest upside is perhaps the local know-how that Nestle will gain by working with an experienced and trusted Chinese partner. Katy Humphries reports.
April 26, 2011