Diageo’s decision to partner with Vietnam’s local spirits hero, Hanoi Liquor Joint Stock Co, looks like a shrewd move, even if the financial benefits start at a trickle.
Comment – Diageo goes Native in Vietnam
Diageo's decision to partner with Vietnam's local spirits hero, Hanoi Liquor Joint Stock Co, looks like a shrewd move, even if the financial benefits start at a trickle.
January 27, 2011
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