One of the more cutthroat sectors in the drinks industry is the vodka category. In recent years, the cocktail boom in markets such as the US has prompted the launches of new vodkas on an almost weekly basis. With so many brands around, James Boulton, creative director of branding development specialists Claessens International, gives his opinon on how you can make your brand stand out from the crowd.
Stay informed for just £1! *
Get access to unbiased and data-driven news with a subscription to Just Drinks.
What’s included in your subscription:
- Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
- Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
beverages - Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists
Have a Subscribtion Sign in
Go deeper with GlobalData
Get help with subscribing or signing in
Related Company Profiles
Russian Standard Corp
Stolichnaya
Claessens International Ltd