It was to be a key weapon in The Coca-Cola Co’s fight against declining soda sales. But, since its launch in Argentina in 2013, Coke Life has carried the whiff of underachievement as consumers have struggled to connect with its lower-sugar (but not no-sugar) positioning.
Coke Life – Coca-Cola’s niche soda that tried to be so much more – Comment
It was to be a key weapon in The Coca-Cola Co's fight against declining soda sales. But since its launch in Argentina in 2013 Coke Life has carried the whiff of underachievement as consumers struggled to connect with its lower-sugar (but not no-sugar) positioning.
September 30, 2016
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