Reconciling two prevalent trends in the alcohol sector – moderation and premiumisation – represents one of the critical challenges facing alcohol marketers, writes Ben Cooper. Particularly as they seek to attract and retain young adult consumers.
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Free Report
How are tech and delivery trends impacting the packaging of consumer goods?
- Data and insights into current consumer behavior
- Market outlook for e-commerce in consumer-packaged goods
- Strategic recommendations for packaging
- Insight into continuing concerns surrounding sustainability
You will receive an email shortly. Please check you inbox to download the Report.