Since the Antarctica-Brahma merger under the AmBev holding company in March of this year, both national and international competitors on the Brazilian market are revelling in the opportunity to fight for market share.
Competition fragile in face of Brazilian domestic beer giants
Six months on from the merger that created the giant Brazilian brewer AmBev, just-drinks.com re-evaluates the Brazilian beer market. Despite multi-national interest in Brazil, complex distribution agreements, soft-drink alliances and the marketing spend of the "Big Two" are threatening smaller and international players.