Britvic pushes “gin and Purdey’s” as Idris Elba climbs aboard
Britvic wants to position sparkling fruit drink Purdey's as the alternative gin mixer to tonic as its prepares a new brand campaign featuring UK actor Idris Elba.
Britvic wants to position sparkling fruit drink Purdey's as the alternative gin mixer to tonic as its prepares a new brand campaign featuring UK actor Idris Elba.