Absolut price must hold firm in the US – Pernod Ricard CEO
The CEO of Pernod Ricard has said the company must stand its ground on Absolut's pricing in the US, in the wake of increasing pressure from the vodka category.
The CEO of Pernod Ricard has said the company must stand its ground on Absolut's pricing in the US, in the wake of increasing pressure from the vodka category.