The 30-second ad had been intended to boost the brand’s appeal with minority groups. PepsiCo apologised for any offence caused through its association with the rapper.
US: Pepsi withdraws Ludacris ad
US soft drinks and food group, PepsiCo, has withdrawn a TV ad featuring the US rap star, Ludacris, following complaints that the singer's lyrics were derogatory towards women and included swearing.