Alan Richards, general director of SABMiller’s local subsidiary, Transmark, says the company is forecasting sales of some 200,000 decalitres in the first month alone.
RUSSIA: SABMiller launches new beer brand
Global brewing force, SABMiller, has launched a its first budget-priced beer brand on the Russian market. Retailing at RUR13 for a 0.5 litre bottle, Tri Bogatyrya (Three Knights) represents the group's first foray outside the premium beer market.