On Tuesday, Campari Group will release its full-year and fourth-quarter results for 2017. Here, just-drinks takes a closer look at the group’s highlights during the three months to the end of December.
- The quarter started with the sale of almost all of Campari Group’s soft drinks interests. Royal Unibrew agreed to buy Lemonsoda, Oransoda, Pelmosoda and Mojito Soda – grouped under the Freedea brand name – as well as the Crodo brands
- Later in October, the group unveiled new packaging for Forty Creek Canadian whisky as it looked to increase the brand’s regional cues
- Towards the end of the month, Avatar actor Zoe Saldana was named as the star of Campari’s annual Red Diaries marketing project for 2018
- In November, the company launched its Glen Grant portfolio in Canada for the first time
- Year-to-date results came out in November, with the group reporting a 6.2% sales increase in the nine months to the end of September
- Later in November, Campari axed several Grand Marnier extensions in preparation to relaunch the liqueur brand
- In December, the group announced a change of general counsel & business development officer, with Fabio Di Fede returning to the company almost four years after having left
- The quarter ended with Campari agreeing to buy Cognac brand Bisquit Dubouché et Cie from Distell Group for EUR52.5m (US$62.2m)
- The move was followed by analyst speculation that Campari has more money to spend.
Subscribe to Just Drinks for just £1 for 1 month
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the apparel industry’s trajectory and the priorities shaping the profession.
What’s included in your subscription:
- Personalized Access: Secure login to Just Drinks
- Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
- Case Studies & Deep Dives: Real-world applications and in-depth analyses.
- Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.
Ready to stay informed?
