As a former professional cricketer, Nick Pringle is well-aware of the power the game's biggest names wield over the public. That's why Accolade Wines has recruited the services of Glenn McGrath to promote its Hardys brand in India. Earlier this week, Pringle, who is now the company's commercial director for the Indian subcontinent, Africa, the Middle East, South & Central America, and Southern Europe, talks to just-drinks about the McGrath tie-up, as well as Accolade's market challenges elsewhere.
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