“According to ACNielsen Scantrack data for the four weeks to 15 June, the brand secured the number one spot in standard lagers in multiple grocers. Sceptics suggested that promotional activity around the World Cup would not see big returns, however Carlsberg has proved them wrong,” the company said.
UK: Carlsberg sales up 240% during World Cup
Brewing group, Carlsberg, has revealed a strong uplift in sales during the World Cup. The company said it had strengthened its position as the number one standard lager in the grocery sector.
July 11, 2002