They are beer’s squeezed middle. Far smaller than the international brewers, such as Anheuser-Busch InBev and Molson Coors, that dominate the US beer industry with their mass volumes and distribution leverage, yet much larger – and more unwieldy – than the new generation of nimble craft brewers blazing a trail, and finding growth, with Millennial consumers.
Boston Beer, Dogfish Head merger – Squeezed middle seek safety amongst themselves – Comment
They are beer's squeezed middle. Far smaller than the international brewers, such as Anheuser-Busch InBev and Molson Coors, that dominate the US beer industry with their mass volumes and distribution leverage, yet much larger - and more unwieldy - than the new generation of nimble craft brewers blazing a trail, and finding growth, with Millennial consumers.
