Ahead of the release on Wednesday of The Coca-Cola Co’s second-quarter 2017 results, here’s a look at the events that shaped the three months to the end of June for the company.
- At the start of April, The Coca-Cola Co appointed Kellam Mattie to head marketing & innovation at its North American emerging brands unit
- At the same time, the firm signed a multi-year agreement to become the official soft drinks partner of Major League Baseball in the US
- Later in the month, the company confirmed plans to pull Coca-Cola Life from UK shelves. Coca-Cola Co subsequently renamed the product Coca-Cola with Stevia in Australia and Brazil
- Also in April, Coca-Cola Co expressed disappointment over a Greenpeace “stunt” that saw a 2.5 tonne sculpture made out of ocean plastic dumped on the doorstep of its UK headquarters
- Next, the firm started production at its US$41m factory in Central China
- At the end of April, then-incoming CEO James Quincey confirmed the company will axe more than 1,000 jobs as part of his plan to create a “much leaner” business
- In May, the company announced a raft of job changes in North America as its US operations president announced plans to retire
- At the end of May, Coca-Cola Co passed an important landmark in its bid to refranchise its US bottler territory, with the programme nearing completion
- At the beginning of June, the firm announced plans to increase its juice focus in India with the launch of a new Minute Maid product and a US$800m investment in fruit pulp and concentrate over the next five years
- Meanwhile, the company lined up the launch of a new sugar-free Coke in the New Zealand market. Coca-Cola No Sugar will also replace Coke Zero in Australia, the firm said
- The quarter ended with confirmation that the company’s analytical laboratory in India will close.
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