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The Coca-Cola Co announces Coca-Cola North America job shifts

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The president of Coca-Cola North America's US operations is to retire as the company announces a raft of job changes in the region.

The Coca-Cola Cos North America unit has announced a raft of job changes

The Coca-Cola Co's North America unit has announced a raft of job changes

The Coca-Cola Co said last week that Hendrik Steckhan will step down at the end of July. He has held the role since January 2016.

CCNA president Sandy Douglas said the firm will "realign" the leadership team "with the goal of simplifying our structure". 

  • Stuart Kronauge will take on the role of business unit president of US operations and SVP of marketing. He will continue to be responsible for both brand and strategic marketing
  • Jim Dinkins will be the new president of the Minute Maid business unit and continue to lead national retail sales
  • Allison Higbie, VP of Minute Maid and Simply, will be promoted to VP-GM, Juice
  • Mel Landis, who has been president of the Minute Maid business unit, is moving to Atlanta to take on a new position as SVP business transformation for CCNA

Kronauge, Dinkins, Higbie and Landis will assume their new responsibilities immediately. 

"CCNA will play a critical role as The Coca-Cola Co continues its transformation into a growth-oriented, consumer-centred total beverage company," said Douglas. "The changes announced... will help us continue to excel in a marketplace that is fast-changing, highly complex and filled with great opportunities." 

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