“Asia has plenty of room for growth so that’s where we are focusing,” says Naomichi Asano, chief executive of Kirin’s international division. “In five years’ time we will expand from being a Japanese beer company to a leader in Asia. Then we will look at becoming a top global operator.”
JAPAN: Kirin looks to China for growth
Japan's second largest brewer, Kirin Brewery, is looking to revive its fortunes - and its share price which is currently languishing close to 16-year low - by expanding its business in China which it sees as a key growth area for the next five to 10 years.