However, with the country’s relatively poor record on road safety, campaigners insist that the hard-hitting campaign, which involves displaying some 7,699 posters, is necessary. In excess of 8,000 people died in road accidents last year, with 32% of the deaths linked to drink-driving. Officials also contend that wine is the main drink involved.
FRANCE: Wine producers sue government over drink-drive campaign
Wine producers in France are suing the French Transport Ministry over an anti-drink-driving campaign which uses the image of a car shaped like a wine bottle. The country's wine producers say that the poster campaign will damage already falling wine consumption.