Anheuser-Busch InBev’s new Natural Light Seltzer is to sponsor US college basketball, as the fast-growing hard seltzer category increasingly targets sports marketing.
Sports in hard seltzer sights as Anheuser-Busch InBev sponsors Big 12 Conference
Anheuser-Busch InBev's new Natural Light Seltzer is to sponsor US college basketball, as the fast-growing hard seltzer category increasingly targets sports marketing.