Signature Brew’s In the Dark smoked lager
Category – Beer, 5.1% abv
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Available – From this month
Location – The UK, in the on- and off-premise and from Signature Brew’s website
Price – SRP of GBP3.25 (US$4.35) per 33cl can
East London brewery Signature Brew has teamed up with UK rappers DRS & Dynamite MC to launch a beer named after the duo’s latest album.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataIn the Dark is a “dark smoked lager” made with beech-smoked malt. The beer has dark fruit and cinder toffee tones.
Signature Brew is also launching a 5%-abv beer called Passions, a New England pale ale with oats and wheat as a base. Passions will retail for GBP3.65 per 33cl can.
In The Dark is not the first musical collaboration for Signature Brew. Last month, the brewer launched Long Hot Summer lager in partnership with UK band Sports Team.
