Like other similar “malternatives” the drink is malt-based rather than spirits-based but the company said it does have some Jack Daniel’s flavouring. According to Brown-Forman’s director for JD, Erin Schlader, it “has a cola base flavour in which you can taste Jack Daniel’s.” Schlader added that some consumers said the drink had a vanilla flavour, while others said it tastes a little bit like root beer. It has an alcohol level of 5% abv and is to be produced and distributed by Miller Brewing.
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