He said that he does not expect it to become a massive category but chocolate is “probably something” that Coca-Cola needs to participate in. His remarks followed reports that Coca-Cola was planning a chocolate dairy drink launch for the summer under the brand name “Choglit” but Dunn did not refer to this directly. Last year, Coca-Cola bought Planet Java, including its bottled coffee-based drinks line, which could provide one means of entering the dairy beverage sector.
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