Jenner unveiled 818 Tequila to her 152m Instagram followers yesterday, adding that the three-strong range will be released “soon”. Few details on the brand were disclosed other than it will comprise a Resposado, an Anejo and a Blanco.
Jenner did not detail where the Tequila is produced or whether she has partnered with an existing spirits brand owner for the launch.
The brand, which appears to be named after the Los Angeles area code where Jenner lives, follows a number of spirits launches from well-known faces. Actor George Clooney co-founded Casamigos Tequila in 2013 before selling it to Diageo in 2017 for as much as US$1bn. Fellow actor Ryan Reynolds sold a gin brand he is involved with – Aviation Gin – to Diageo last year.
GlobalData Strategic Intelligence
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
Just Drinks Excellence Awards - The Benefits of Entering
Gain the recognition you deserve! The Just Drinks Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving beverage industry advancements. Don’t miss your chance to stand out—submit your entry today!
